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November 7, 2023

Vubiquity has collaborated with Bitpress to leverage their diverse automation systems under a new orchestration layer to seamlessly integrate with Lionsgate’s current vendors and newly established cloud library to facilitate the efficient ingestion of source files. This dynamic system analyzes existing content, carefully aligns video and audio components for each title, and synchronizes multiple audio and subtitle tracks. This automation goes a step further by adeptly executing necessary content edits to ensure top-tier quality.

Akin Ceylan, COO of Home Entertainment and Global Content Distribution Operations, Lionsgate, said: “Vubiquity is playing a vital role in aiding our migration of distribution assets into the cloud, which will effectively transform our operations in the way we manage and monetize our company’s vast library of content by providing the speed and flexibility required to meet the demands of an industry that continues to evolve.”


Russ Moffat, Co-founder of Bitpress, said: “We are very excited to be working with Lionsgate and Vubiquity on this initiative, providing advanced tools for post-production to ensure top-tier quality of Lionsgate’s content. This will allow Lionsgate to rapidly meet the needs of their content commercialization by automating traditionally laborious processes.”


Anthony Goonetilleke, Group President of Technology and Head of Strategy, Amdocs, said: “We are pleased to work with Lionsgate to centralize and organize their incredibly diverse catalog of content, making it easier for them to include their movie and TV catalog in entertainment offerings around the world. As we’ve recently seen, libraries of existing content can become power players of streaming, and this agreement will help Lionsgate content more effectively reach viewers than ever before.”

Amdocs’ Vubiquity Selected by Lionsgate to Streamline Content Accessibility of 18,000-Plus Film and TV Catalog through Cutting-Edge Automation
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