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Audio Equipment

Bitpress Announces ProRes Certification

January 11, 2022

Bitpress, a provider of intelligent cloud-based media processing automation solutions, announces that it has been certified by Apple to use the ProRes codec for its MasterPress and VideoPress products.








Apple ProRes codecs provide an unparalleled combination of multistream, real-time editing performance, impressive image quality, and reduced storage rates. All ProRes codecs support all frame sizes (including SD, HD, 2K, 4K, 5K, and 8K) at full resolution.

“We are very excited to announce that we are now ProRes certified by Apple. ProRes is the dominant codec for acquisition and post production in the Media and Entertainment industry.” commented Morgan Holly, co-founder of Bitpress “It adds significant quality and compatibility to our VideoPress and MasterPress products.”

VideoPress is the industry’s first intelligent video transcoding solution. Unlike other transcoding solutions, VideoPress performs a deep analysis of source baseband video material rather than relying on file metadata to establish the correct way to process video and ensure optimal quality for distribution. VideoPress automatically determines the best path to improve picture fidelity and corrects most common issues such as broken cadence and interlacing. VideoPress can also automatically remove head and tail formatting, change frame rate, normalize audio loudness, remove 3/2 pulldown, and modify commercial black durations.

MasterPress uses both temporal and spatial correlation to accomplish a variety of tasks for relational and single-source operations. With VideoPress at its core, MasterPress is a powerful tool to prepare library content for broad distribution, deduplicate content, or create textless masters.